We help ambitious health, wellness, and longevity companies clarify the story, earn the trust, build the visibility, and turn demand into measurable growth — with senior strategy from day one.
Kin-Aesthetics is a growth marketing partner for health and wellness companies ready to scale with more clarity, stronger positioning, and better systems.
Founder Kinsey Middleton spent over a decade inside the health and wellness space, leading marketing across GLP-1 telehealth, functional medicine, concierge medicine, longevity care, and health media. That experience shapes everything we do.
Choose the support you need now, then build toward the growth team your brand will need next.
Senior marketing leadership without the full-time cost. We build the roadmap, manage execution, and keep the team focused on the numbers that matter.
Google, Meta, and programmatic campaigns built for qualified demand, patient acquisition, and health category compliance from day one.
Visibility across Google, AI search, answer engines, and voice. We help your brand become the trusted answer in your category.
Email, SMS, CRM, and automation programs that turn first conversions into long-term relationships and repeat revenue.
CRM setup, attribution, funnel reporting, source tracking, and dashboards that connect marketing activity to real revenue.
Positioning, website copy, content strategy, and educational campaigns that earn trust in complex, compliance-sensitive categories.
Health brands are asking people to make decisions about their bodies, their families, their symptoms, their long-term health, and their money. That requires a different kind of marketing.
We already know the difference between a lead and a qualified patient inquiry. We understand why compliance changes creative strategy. We know education often has to happen before conversion.
Kin-Aesthetics was built for brands doing meaningful work in health that need a growth partner who can move quickly, think strategically, and execute with category-specific context from day one.
Kinsey Middleton is the founder of Kin-Aesthetics and a former professional marathon runner who represented Canada at the IAAF World Championships and won the 2018 Canadian National Marathon Championship.
Her background in elite sport shaped how she thinks about performance, discipline, systems, and health.
After more than a decade leading growth for brands across longevity, telehealth, functional medicine, concierge medicine, and health media, Kinsey founded Kin-Aesthetics to support the health companies raising the standard for what care can look like.
Today, she partners with founders, operators, and executive teams who need both strategic leadership and the right specialists around the table.
Health, wellness, longevity, telehealth, functional medicine, concierge medicine, aesthetics, specialty care, health media, and patient-facing wellness brands. If your customer is making a real decision about their body or their health, we're probably a fit.
We already understand the health category — trust-building, compliance-sensitive messaging, patient education, and the decision process behind high-consideration care. You skip the 6-month ramp.
Yes. We are not a legal or medical review team, but we build with compliance realities in mind from the beginning across paid media, website copy, content, and funnels — and we partner cleanly with your in-house reviewers.
Most engagements begin with a strategy and audit phase, followed by a roadmap and execution across the channels or systems that will move the business forward fastest. Engagements typically run 6–12 months.
We're based in Boise, Idaho and work with founders and operators across North America. Most of our engagements are remote with periodic on-sites when it makes sense.
Whether you need embedded marketing strategy, a specialized growth team, or a clearer path to scale, we'd love to hear what you are building.
Thanks for reaching out — we'll be in touch within 2 business days.
